Supplier partnerships
Elevating interiors: the partnership between Herbert Direct and Jolie handles
The hardware chosen for cabinets, doors and drawers acts as the jewellery of a room, tying the overall aesthetic together.
When it comes to high-end interior design, the finest details often make the greatest impact. The hardware chosen for cabinets, doors and drawers acts as the jewellery of a room, tying the overall aesthetic together.
For trade professionals and architects looking to source these crucial finishing touches, the partnership between Herbert Direct and Jolie handles represents a perfect alignment of premium UK distribution and world-class European artisanship.
Who are Herbert Direct?
Founded in 2003 by John and Sharon Herbert, Herbert Direct is a premier, family-run UK distributor of luxury kitchen and bedroom components based in West Sussex. Known for sourcing elite architectural hardware and innovative storage solutions, they cater strictly to the trade, ensuring architects, interior designers and high-end builders have access to the world's finest interior manufacturing.
Who are Jolie?
Jolie is a Dutch Belgian brand born out of a 50-year friendship between two business partners. Driven by a passion for timeless character and tactile quality, Jolie specialises in designing and developing stunning ranges of architectural hardware. Every single Jolie piece is:
- Sand-cast from solid brass, crafted using time-honoured traditional foundry techniques by master metalworkers.
- Hand-finished, intentionally preserving natural imperfections to give each item a unique, organic and traditional identity wrapped in a contemporary silhouette.
- Exclusively detailed, packaged individually in protective fabric bags to preserve their tactile finishes from factory floor to installation.
A portfolio of architectural variety
As an official distributor, Herbert Direct bridges the gap between Jolie's artisanal Belgian foundry and specialised UK design projects. Through Herbert Direct, trade professionals can source Jolie's expansive catalogue of designs.
Core
Sleek cabinet handles blending sharp geometry with organic texture.
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Rebel
A contemporary, chunky T-bar line with immense tactile weight.
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Carre
Contemporary square knobs, clean lines for minimalist spaces.
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Sphere
Timeless spherical knobs with a sand-cast finish.
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Contour
Recessed flush pulls for doors that sit flat against the cabinet.
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One
A single clean bar, drawn long or short to suit the door.
View range →Cohesive material and colour continuity
A major challenge in high-end design is maintaining consistent finishes across different elements of a home. The Jolie range solves this by ensuring its collections are all available in four signature, meticulously curated finishes:
- Aged gold
- Aged bronze
- Old silver
- Black
Streamlining premium service
Artisanal products usually come with complex lead times and importing friction. The value of Herbert Direct as a supplier lies in their trade-centric service. They streamline the procurement process, provide dedicated trade support out of their West Sussex headquarters, and offer reliable product specifications to make ordering exact dimensions painless for site joiners and fitters.
The final touch
The collaboration between Herbert Direct and Jolie demonstrates that luxury is not just about how something looks, but how it feels in your hand. By supplying these character-rich, sand-cast brass handles to the UK market, Herbert Direct ensures that modern spaces can easily incorporate a touch of timeless, old-world craftsmanship.
The catalogue
Every product, code and finish in one place.
Our full product guide, with codes, sizes and finishes ready to specify.
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